Apple CEO Tim Cook’s recent commencement speech at George Washington University went viral as Cook urged graduates to follow their values while pursuing a career that helps do good for the world. After citing his personal inspirations that included Martin Luther King Jr., Robert Kennedy and Jimmy Carter, Cook went on to elaborate about compromising his own values. That included a time as a young boy where he shook hands with then-Alabama governor, and noted segregation proponent, George Wallace. Cook felt he betrayed his own moral code, something he didn’t experience when shaking hands with the aforementioned President Carter.
Each person’s own values should represent who they are as individuals every day. While some in the business world fail to demonstrate that, a good business does. Staying on the path of a moral compass often brings increased business and positive attention to the organization. Furthermore, it will often make the company more desirable to investors looking for a quality addition to their portfolios.
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